THE POTATO WHOLESALE MARKET AT THE CENTRAL DE ABASTO OF MEXICO CITY

Abstract

In México, potato (Solanum tuberosum L.) ranks first in harvested area and second in production value among vegetable crops; México City is the main market. Therefore, this paper focuses on the performance of this vegetable in the wholesale market Central de Abasto, at México City (CEDA-D.F.), and on the estimation of its marketing margins at different levels. In addition, the principal marketing chains that carry potato from the farm to the consumer are identified. The marketing investigation was based on data obtained from sample surveys applied to main potato wholesalers at CEDA-D.F., in 1991. In order to cross information, other data were obtained from government institutions related to these activities. The production areas were located by states, and also by varieties of potato produced in each state. The annual crop production showed seasonal patterns that affect potato prices. Some potato producers are owners of warehouses at CEDA-D.F.; therefore, they can retain a major share of wholesale market, they can reduce their marketing costs, and they can influence both farm and retail prices through wholesale price, while looking for greater benefits.